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# Boosting your email conversion rates, with Aidan Casey
- URL: https://www.gotomarketalliance.com/podcast/boosting-your-email-conversion-rates-with-aidan-casey/
- Published: 2022-12-23T16:00:10.000Z
- Updated: 2023-06-29T17:25:49.000Z
- Description: Despite being the backbone of most marketing campaigns, emails can be easy to overlook when our inboxes are oversaturated. So how can you make your emails stand out from the crowd?
- Author: Kate Onley-Gregson
- Tags: Podcast

We all get hundreds of emails a day and, after a while, they all start to look the same. Despite being the backbone of most marketing campaigns, emails can be easy to overlook when our inboxes are oversaturated. So how can you make your emails stand out from the crowd? Aidan Casey, CMO of Paintru, is here to share her secret to doubling your email conversion rate.

[‎Go-to-Market Radio on Apple Podcasts‎Business · 2022![](https://podcasts.apple.com/favicon.ico)Apple Podcasts![](https://is1-ssl.mzstatic.com/image/thumb/Podcasts122/v4/8f/61/b1/8f61b16d-d03c-8cd1-9a51-869aaa3f83fd/mza_6402235166669175589.png/1200x630wp.png)](https://podcasts.apple.com/gb/podcast/go-to-market-radio/id1624870488)

Tune in for Aidan’s top tips on:

- The role of email in digital marketing.
- How to craft an effective email strategy.
- The benefits of email automation.

*Want to know more about Go-to-Market strategy? Check out our latest playbook now!*

[![](https://storage.ghost.io/c/28/24/28244b9e-3546-4241-bc15-eacbf1b80568/content/images/2022/12/GTM_Cross-Functional_GTM_Playbook_2022_CTA_Banner_-3.png)](https://www.gotomarketalliance.com/the-cross-functional-go-to-market-playbook/)