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# Using lifecycle marketing to drive success, with Olumide Adaramoye [Video]
- URL: https://www.gotomarketalliance.com/podcast/using-lifecycle-marketing-to-drive-success-with-olumide-adaramoye-video/
- Published: 2024-11-27T10:50:33.000Z
- Updated: 2024-11-27T10:50:33.000Z
- Author: GTM Alliance
- Tags: Podcast

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## More resources:

[What is customer lifecycle marketing, and how is it used by businesses?Engaging with customers is a basic building block of marketing your business and is crucial to increasing overall sales and revenue. Customer lifecycle marketing offers a way to plan for interactions throughout the whole customer journey.![](https://storage.ghost.io/c/28/24/28244b9e-3546-4241-bc15-eacbf1b80568/content/images/icon/android-chrome-192x192-50.png)GTM AllianceEve Chatfield![](https://storage.ghost.io/c/28/24/28244b9e-3546-4241-bc15-eacbf1b80568/content/images/thumbnail/GTM_Framework_Launch_7.jpg)](https://www.gotomarketalliance.com/what-is-customer-lifecycle-marketing/)