Go-to-Market Alliance | Ambassadors

Are you looking to elevate your personal brand in go-to-market?

Then our ambassador program is perfect for you.

Designed to give you the space to establish yourself in GTM, the program can also be tailored to be exactly what you want.

We want it to be as beneficial for you as it is for us.

Plus, it’s no more than a 6-month commitment…

With opportunities to grow your network, contribute to professional content or run community events, we’ve got you covered!

We’d love for you to be a part of it.

🚨 Applications are now closed and will reopen in April 2024


What's involved?

🤩 Benefits

📚 Early access to reports
📝 Early access to new courses
🎖Reputable stamp on CV
🧑‍🏫 Special rates across products
🗣 Become a mentor

💪 Requirements

👋 List us as an ambassador on Linkedin
🌟Provide a Trustpilot review
📱Share our work on social media
🎤 Regular input on Slack

🚨 Terms and Conditions

Terms and Conditions of the Go-to-market Alliance’s Ambassador program

  • If you work for a vendor or a potential sponsor of our community, we unfortunately won’t be able to accept your ambassador application due to the lead generation opportunities the program provides.
  • We are not able to accept ambassadors who are in between jobs. However, if anything changes you are welcome to reapply for the next cohort. We re-open applications every 6 months.
  • Are you a consultant, business coach or self-employed professional? We wish you all of the best, but won’t be able to accept your ambassador application due to the lead generation opportunities the program provides.
  • We need to be in consistent communication with you during your time in the ambassador program, if you do not reply to us on Slack or email in a 2-month period, we will have to end your ambassador participation.
  • At the end of your commitment time, if you don’t meet the agreed upon expectations, we won’t be able to continue your participation in the program.
  • We love transparency, and so if at any time during your commitment period you have a change in your job title or circumstance, please do let us know at your earliest convenience.
  • We know there are other ambassador programs out there just like ours, and we won’t stop you from joining them, but we would appreciate that you let us know so that we are aware of this as a community.

👀 You can also get our one-pager and terms and conditions as a PDF.


There are also many other ways to contribute, and we want to ensure that being an ambassador is as beneficial for you as it is for the Go-to-market Alliance.

What else can we contribute?

🎙️ Host a virtual event
AMAs, webinars, panels, fireside chats, meet ups etc.

✍ ️Contribute a piece of content
Case studies, podcasts, written blogs etc.

💡Become a mentor
This is not just a significant personal and professional milestone, becoming a GTM Blueprint mentor is a career transformation.


⭐ Become a GTM Alliance ambassador today⭐

Sounds good so far? Excellent - you can apply to be an ambassador for GTM Alliance

🚨 Applications are now closed and will reopen in April 2024

After reviewing your application, we'll reach out to you to discuss the next steps!

In the meantime, if you’ve got any questions, get in touch with us, or find us on Slack.


Here are some of the ways that ambassadors help us raise awareness:

👐 Welcome new members into our community

As an ambassador, you’ll have seen the benefits first-hand and we want to share that with everyone!

📚 Define the role and bring the next generation into it

The more people that know about GTM the better. That means more talent, more recognition, and more influence.

🚀 Boost recognition and appreciation of GTM

Help us to make sure everyone knows how important GTM is. Celebrate the fantastic job that you and your fellow GTM professionals are doing!


What does a GTM Alliance ambassador look like?

⭐Enthusiastic⭐

We want our ambassadors to be super into being part of the Go-to-market Alliance. It's the whole reason we started! We want you to love working with people who have the same passion for the job

🎉Engaged🎉

Don’t worry, we’re not asking for blood, sweat, or tears. At the core of being a Go-to-market Alliance ambassador is helping to spread the word. We do ask our ambassadors to be active members of their online community, as that makes building awareness of the Go-to-market Alliance that much easier.

🤝Committed🤝

We're in it for the long run, and we hope our ambassadors will be, too. This doesn't mean we'll be putting loads on your plate - we're just looking for a two-way partnership.


Not looking for a big commitment, but still want to contribute to the community? 🤔

Not a problem. Here are a few other ways you can get involved:

📝 Contribute an article
🎙 Host or guest in a podcast
👋🏻 Join the Slack channel
📢 Speak at an event


Please note:
As we receive a large number of ambassador applications, unfortunately, we aren't able to accept everyone onto the program.

We review ambassador contributions annually, and we reserve the right to remove them from the program at any time should we feel we no longer have a mutually beneficial relationship.