Create and contribute

Go-to-market strategy

Go-to-Market Alliance is a new and quickly growing network of over 3000 Go-to-Market professionals from over 100 countries.

Each year, our website receives tens of thousands of visits from founders, CEOs and team leaders from some of the world's leading companies, all looking to learn more about the latest innovations from the world of Go-to-Market, and how they can best implement GTM in their company.

To feed our ever-expanding community of Go-to-Market professionals, we're always on the lookout for people just like you to share your expertise and help us explore the future of Go-to-Market strategy.

If you're interested in sharing your insights and experiences with one of the world's largest GTM communities, then read on to find out how you can contribute to the GTMA platform.

Write for us ✍️

Each and every month, 1000s of people make their way onto our site. That’s a lot of eyes and exposure for your article. So, whether you want to write about disruptive strategies, customer success for Go-to-Market, product roadmaps, enablement or positioning, we want to hear more. If you’ve got the insights, we’ve got the platform.

Here’s how to contribute 👇🏼

Step 1: Submit your subject

Before you put your fingers on the keyboard, drop us a line and let us know what you want to write about. Some popular topics include:

  • Positioning and messaging strategies
  • Product marketing
  • Product launches
  • Go-to-Market and social media
  • Ecosystem GTM
  • Go-to-Market motions
  • Inbound marketing
  • Navigating retention and churn
  • Go-to-Market success stories

Step 2: Follow the rules

We’re a reasonable bunch and we don’t expect too much, but what we do ask for is:

  • Articles to be no shorter than 800 words
  • Any pictures included to be royalty-free
  • A picture to sit with your contributor profile
  • A short bio (200 characters or less)

Also, individual contributions shouldn’t promote your company’s products or services. For that sort of stuff, we have sponsorship opportunities.

See below for these opportunities!

Step 3: Submit your work

Either send us a message on Slack or reach us by email and remember to include the link/attachment to your article along with your profile pic and bio - if you’re not already set up as a contributor, that is.

Already published something awesome elsewhere?

Not a problem. With custom canonical links, you can still share it with our audience too.

Yawn 💤 time for the boring bits…

Image policy

We include images with every post. Stock photography will be chosen by our team and will be posted with your entry unless you have a particular image you wish to use. By including any photos, screenshots, or images, you consent to allow GTMA to post this image with proper credit to you and/or the creator.

Link policy

Links in your post should be relevant to the story you’re telling and provide context to your audience. When referring to another article or piece of research, please use proper citations or links to the source material.

Syndication policy

We reserve the right to use any and all contributed content, with credit to any authors, in its entirety or portions for promotional purposes, including in social media, other blogs, or newsletters. GTMA may choose to cross-post to Medium, LinkedIn, or other blogging services.

Speak at an event 📆

Our GTM festivals assemble Go-to-Market leaders from the world's most innovative organizations. We meet in locations around the world with one goal in mind: to discuss how Go-to-Market strategies can be developed, deployed, and scaled to create extraordinary business value.

If you have insights to share, we want to hear them.

Apply below to be considered to speak at one of our summits, where you'll have the chance to address fellow technology leaders and make an impact.

Apply here

Guest or host a podcast 🎤

Our podcasts have fast become essential listening for 1,000s of GTM practitioners. We provide thought leaders with a platform to share not only their experiences but also their unique insights and perspectives on the big trends and developments from within the Go-to-Market space.

Want to feature on a podcast? Or maybe you'd like to host your own? Get in touch with us below to let us know!

a.bennett@pmmalliance.com

Podcasts you can be a guest in:

Sponsorship opportunities 💪

More and more organizations are rapidly adopting Go-to-Market strategies and applying them across their business, and you could be there to support them on that journey.

If you want to market your products and gain exposure to 1,000s of companies looking for solutions to increase product responsiveness and scale-up intelligence, our sponsorship solutions are for you!

Become a sponsor:

  • Events
  • Articles
  • Reports
  • Podcasts
  • Webinars
  • Virtual summits

See how you can collaborate with us here.

Contribute to a report 📚

Our regular landscape reports put the spotlight on the latest developments in Go-to-Market strategy. To continue our industry-leading research, we're always keen to hear from practitioners and experts who have something to share.

Have a look at the surveys we're currently running to find out how you can help shape the Go-to-Market industry.

What we need from you:

  1. A headshot
  2. A short 200-word bio
  3. A quote

Get in touch with us below:
a.bennett@pmmalliance.com

Reports we're working on:

  • State of Go-to-Market, 2023
  • Go-to-Market Salary, 2023
  • Go-to-Market Tools of Choice, 2023
  • GTM One’s to Watch, 2024

Be a course beta tester 🎓

Our expert-led courses aren't created in isolation, which is why we need your help. We seek support from researchers, engineers, analysts, and scientists to ensure that our training programs deliver everything a participant needs to take the next step in their career.

Interested to know what you'll get in return for being a beta tester? First and free access to accredited courses - for life.

What we need from you first, though? Candid, thorough, and timely feedback.

To enquire about becoming a beta tester for GTMA, please email Sophie Bass: sophie@pmmalliance.com

Affiliate partner 🤝

With a global network of over 3000 practitioners, our platform offers a unique opportunity for businesses seeking to get their name in front of an engaged network of Go-to-Market professionals.

If you would like to explore partnership opportunities with GTMA, please email:

m.booth@teamalliance.io

AMA contributor 🙋‍♀️

Ask Me Anything, or AMAs, are great ways of building your brand awareness, trust, and authority.

We're looking for experts in Go-to-Market, product marketing, enablement, and more, from all industries, to provide their knowledge and expertise for AMAs. If you're interested in participating, get in touch with our team at emma.b@pmmalliance.com

Meet-up organizer 🏘

We've got a few regional meet-ups coming up and we can't wait to see you there!

Our Go-to-Market network events in 2023 will be located in London, New York, San Diego, and more!

The best part? They're free.

And better yet, you can run your own meet-ups in your city and chat with your local peers.

If you're interested in being a meet-up organizer, get in touch with us at emma.b@pmmalliance.com

Why you should get involved

  • 3000 members in the community (and counting!)
  • 3000+ members on LinkedIn
  • 10,000 website visitors a year
  • 10+ partners

Join the GTMA Community

Chat with like-minded Go-to-Market enthusiasts from around the world! From beginners to experts, the community is for everyone. Find the latest content, job ads, events, and more.