Pricing strategy

Outdo competitors with an innovative and research driven pricing strategy that will enable you to launch a product which disrupts the existing marketplace.

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Pricing and packaging: Working as a cross-functional team

I think we all have superpowers as product marketers. Mine is cross-functional collaboration, which is what we're going to focus on today, as we dive into pricing and packaging a product....

The price is right! Pricing and packaging to win in a competitive world

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The price is right! Pricing and packaging to win in a competitive world

This topic is something that's near and dear to my heart. I want to talk about pricing in the context of product marketing and the challenges that we face. We’ll explore how to address those challenges and improve our enterprises’ pricing strategies....

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Pricing strategy

How to identify a suitable pricing strategy

It’s time to address perhaps the most important stage of the go-to-market process: deciding on your pricing strategy....