Members-only Members-only articles Pricing and packaging: Working as a cross-functional team I think we all have superpowers as product marketers. Mine is cross-functional collaboration, which is what we're going to focus on today, as we dive into pricing and packaging a product....
Members-only Members-only articles The price is right! Pricing and packaging to win in a competitive world This topic is something that's near and dear to my heart. I want to talk about pricing in the context of product marketing and the challenges that we face. We’ll explore how to address those challenges and improve our enterprises’ pricing strategies....
Members-only Pricing strategy How to identify a suitable pricing strategy It’s time to address perhaps the most important stage of the go-to-market process: deciding on your pricing strategy....