Alex Walton

Alex is the tech-addicted copywriter behind much of what you'll read here at Competitive Intelligence Alliance. He's obsessed with producing content to maximize your competitive edge.

B2B market segmentation guide: How to succeed in B2B in 2023

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Competitive intelligence

B2B market segmentation guide: How to succeed in B2B in 2023

If your customers are other businesses, rather than consumers, there are several key need-to-knows that’ll help you avoid pitfalls, create more actionable segments, and boost the results of your campaigns....