Alex Walton

Alex is the tech-addicted copywriter behind much of what you'll read across The Alliance's revenue brands. He's obsessed with producing content to help you maximize your competitive edge.

Posts

Career

How to earn more as a Go-to-Market professional

Go-to-market strategy

A guide to ecommerce Go-to-Market strategy for online businesses

Community

Go-to-Market Ones to Watch 2025

Sprints

Sprint backlog vs. product backlog: A guide

Competitive intelligence

The best competitive strategy for each stage in the business lifecycle

Competitive intelligence

How to use a competitive gap analysis to blast past your competitors

Competitive intelligence

How to perform a competitive landscape analysis in 5 easy steps

Competitive intelligence

How to conduct a killer market opportunity analysis

Competitive intelligence

Competitive positioning and what it's and why it's important

Go-to-market strategy

The 10 most common market segmentation errors you need to avoid

Reports

The Competitive Positioning Playbook

Competitive intelligence

A beginner’s guide to the positioning matrix

Competitive intelligence

Here’s how competitive pricing intelligence can boost your bottom line

Competitive intelligence

B2B market segmentation guide: How to succeed in B2B

Pricing strategy