Members-only Go-to-market strategy Sales metrics for sales enablement: explained There’s more to sales enablement than just numbers, but a well-designed sales enablement strategy should have a measurable impact on sales results and revenue. The challenge is identifying and tracking the right metrics....
Members-only Sales enablement What is a sales enablement maturity model? This surge in popularity and recognition has resulted in a wave of conversation about sales enablement maturity and how one should measure the stage at which their sales enablement function is at....
Members-only Go-to-market strategy Why sales enablement is the key to sustainable revenue growth During our fantastic Sales Enablement Festival in October 2021, Georgia Watson, Enablement & Skills Transformation Lead at IBM, led a panel discussion all about why sales enablement is the key to sustainable revenue growth....
