Erik Oosterbaan Martinius

Erik is an impact-focused digital executive with over 14 years of experience leading large-scale digital growth and innovation initiatives, disrupting business models, and managing growth hacks.

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Go-to-market strategy

How to create a Go-to-Market strategy for digital products

Many digital Go-to Markets fail. In my experience, one main reason is that organizations focus on too big a piece of the market. With baseless statements like, “We want to achieve 15% of XYZ market,” they don’t understand how market segmentation and value creation work....