Fragmented teams, metrics, and narratives kill GTM impact. Learn how to align messaging frameworks, recalibrate attribution models to reflect “dark funnel” influence, and connect work back to the why. This is your blueprint for unifying siloed GTM teams into a growth-driving juggernaut....
Julien is VP of Brand, Content, and Product Marketing at Clari. He has 15+ years of experience leading product marketing, go-to-market strategy, and brand within startups and enterprises.