Sandeep John

Sandeep is the Head of Marketing at Prismforce. He's also a mentor, investor and growth advisor to startups.

Ideal customers, ideal messaging: Getting started with ICPs

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Ideal customers, ideal messaging: Getting started with ICPs

Struggling with misaligned teams and ineffective messaging? It might be time to build a better ideal customer profile (ICP). Learn from Sandeep John's experience at DataTracks, FreshWorks, and Prismforce to build, align, and leverage ICPs for maximum impact....