Stevie Langford

As a Senior Copywriter at Product Marketing Alliance, Stevie loves to create content that's captivating, compelling, and informative. She's always open to new ideas, so feel free to get in touch!

Market segment vs. target market: What's the real difference?

Members-only

Product marketing

Market segment vs. target market: What's the real difference?

Market segment and target market: what do these two foundational marketing concepts really mean, and how do they work together? We’ll clear up the distinctions with easy-to-grasp examples so you can start applying them like a pro....