This article has been adapted from Celine's brilliant presentation at the Revenue Acceleration Festival in November 2022.

In this article, I’ll be discussing data democratization - but what do we mean by that? We mean the action of making data accessible to everybody.

Why’s that so important? Because it's a great way to flip sales accountability, which is one of the main issues that I encounter in team, after team, after team.

Who am I to talk about this? My name is Celine Grey, and I’m Director of Sales Enablement at, and I have 25 combined years of sales experience as a sales rep, as a sales leader, and in sales enablement.

I’ve built a story and examples for you in this article. In the examples, there’s a lot of generalizations simply to keep the length of this article down - we know each organization has their own specificities.