Go-to-Market: Aligning with growth, product, and sales to drive growth

This article is adapted from Kimberlee’s presentation at the Product Marketing Summit in Toronto, 2022.

Hello, everyone! I’m Kimberlee West, and I’m the Director of Product Marketing at Uniphore.

Today, I'm going to talk about how to go about aligning Go-to-Market (GTM) teams.

I'll tell you the story of how I went from being a team of one to leading a team of five and I’ll reveal what I learned along the way about the seven key factors that are essential for aligning GTM teams and driving growth.