What's your go-to-market IQ?
From strategy to product launch, customer engagement to market insights – let us know your expertise and involvement in key go-to-market initiatives, and we’ll reveal your Go-to-Market IQ.

Use your results to benchmark your expertise across critical go-to-market competencies, highlight your strengths, and uncover areas for growth.
Complete the test and you'll get:
  • A comprehensive breakdown of where you stand on your go-to-market journey – and what that means.
  • Spider graph showcasing how you compare to your peers and where you fit on the go-to-market map.
  • Downloadable report of your personal results and a breakdown of your IQ level across each core focus area.
  • A PDF version of the Go-to-Market Competency Framework to help you benchmark your growth and future progress.
  • Tailored resources to help you fast-track your journey to becoming a go-to-market leader.


Access the Go-to-Market Competency Framework
Our Go-to-Market Competency Framework is your guide to the essential skills and capabilities needed to thrive in the fast-paced world of go-to-market strategy.

Developed with insights from top industry experts, the framework covers everything from market research and customer segmentation to cross-functional alignment and post-launch metrics, ensuring you have the tools to excel.

The Go-to-Market Competency Framework touches on all the key areas necessary to craft, execute, and refine successful market strategies. From product positioning to launch execution, discover where you stand and how you can grow.

Where will you sit?👇


🚀 Level: Genius (349-465 points). You’re a seasoned pro in go-to-market strategy. You've mastered the art of launching and scaling products. Leadership is your next step, if you're not already there.

🚀 Level: Leader (232-348 points). You're a go-to-market specialist with a deep understanding of strategy and execution. While there may be areas to refine, you're well on your way to mastering your craft.

🚀 Level: Rising star (116-231 points). You’ve laid the groundwork and are gaining momentum. With the right guidance, you’ll quickly ascend the ranks in go-to-market execution.

🚀 Level: Newcomer (0-115 points). Welcome to the exciting world of go-to-market! 🌟 You’re just starting out, but with continued learning and experience, you’ll soon be making a major impact.