Go-to-Market live workshop recap & resources

Missed a live session or want to relive the magic? You're in the right place. Access recording of past GTM live workshop sessions below as well as all the resources that accompanied them.

Market research & ICP

EIR bibliography:

Slide deck
Segment hypothesis worksheet
Customer differentiation for messaging and positioning
Mastering the art and science of product marketing

Check out the recording 👇


Competitive intelligence

EIR bibliography:

Workbook

Check out the recording 👇


GTM stages

EIR bibliography:

Slide deck
B2B buyer persona template
How to work with me template


Check out the recording 👇


Roles and responsibilities

EIR bibliography:

Slide deck

Check out the recording 👇


Cross-functional alignment

EIR bibliography:

Slide deck

RACI template

Check out the recording 👇


Personas

EIR bibliography:

Slide deck
B2B buyer persona template 
Content mapping template 

Check out the recording 👇


Product Roadmapping

EIR bibliography:

Slide deck


Lagging, leading and lever KPIs

EIR bibliography:

Slide deck


Positioning

EIR bibliography

Slide deck


Narrative design

EIR bibliography

Slide deck
Ted talk: The clues to a great story - Andrew Stanton



Pricing and packaging

Coming soon... 👇


Revenue marketing

Coming soon... 👇


Sales coaching

Coming soon... 👇


Using data to manage sales

Coming soon... 👇


Sales tactics: Conversations

Coming soon... 👇


Sales metrics

Coming soon... 👇


Retention & churn

Coming soon... 👇


PMMs Pre- vs post-launch

Coming soon... 👇


Marketing Pre- vs post-launch

Coming soon... 👇


CS Pre- vs post-launch

Coming soon... 👇