Go-to-Market live workshop recap & resources
Missed a live session or want to relive the magic? You're in the right place. Access recording of past GTM live workshop sessions below as well as all the resources that accompanied them.
Market research & ICP
EIR bibliography:
Slide deck
Segment hypothesis worksheet
Customer differentiation for messaging and positioning
Mastering the art and science of product marketing
Check out the recording 👇
Competitive intelligence
EIR bibliography:
Check out the recording 👇
GTM stages
EIR bibliography:
Slide deck
B2B buyer persona template
How to work with me template
Check out the recording 👇
Roles and responsibilities
EIR bibliography:
Check out the recording 👇
Cross-functional alignment
EIR bibliography:
Slide deck
RACI template
Check out the recording 👇
Personas
EIR bibliography:
Slide deck
B2B buyer persona template
Content mapping template
Check out the recording 👇
Product Roadmapping
EIR bibliography:
Lagging, leading and lever KPIs
EIR bibliography:
Positioning
EIR bibliography
Narrative design
EIR bibliography
Slide deck
Ted talk: The clues to a great story - Andrew Stanton
Pricing and packaging
EIR bibliography
Sales coaching
EIR bibliography
Using data to manage sales
EIR bibliography
Sales tactics: Conversations
EIR bibliography
Sales metrics
EIR bibliography
Retention & churn
EIR bibliography
Slide deck
Churn exec template
Performance scorecard template
CS Pre- vs post-launch
Coming soon... 👇
