Phil Burrows, Director, Digital Sales & Marketing at Verizon, gave this talk at the Sales Enablement Summit in March 2022.

I'm Phil Burrows, and I run all of the digital marketing and e-commerce functions at Verizon for our fixed wireless access portfolio. This includes all of the 5G home products, our LTE home products, and emerging broadband products as well.

In this article, I'll take a look at the following topics:

  • Defining sales enablement at Verizon
  • Driving customer value in a crowded market
  • How sales enablement is structured at Verizon
  • Key skills to look for when hiring in enablement
  • Driving cross-functional collaboration
  • Fostering career growth in enablement
  • Top advice for starting a role in enablement