Looking to optimize your launch process? You won't want to miss this.

Welcome to Go-to-Market Radio. This week Holly Watson catches up with Allison Millone, Senior Industry Product Marketing Manager at Amazon Web Services.

Formally Director of Product Marketing with Epsilon, Allison is a veritable GTM giant.

As a specialist in growth, loyalty and scalability, Allison has worked at both start ups and enterprises - including Walmart - and has a healthy dissatisfaction for the status quo.

Dive into the episode here👇

‎Go-to-Market Radio: Launch vs release - Allison Milone, Epsilon on Apple Podcasts
‎Show Go-to-Market Radio, Ep Launch vs release - Allison Milone, Epsilon - 17 Jun 2022
Go-to-Market Radio.
Welcome to Go-to-Market Radio. On this channel, we’ll be bringing you unmissable episodes every week from the GTM cache to help you with strategy, sales enablement, customer success and more.

This week we're talking about:

  • Defining launch vs release within and across your teams.
  • Getting partnership and stakeholder alignment.
  • How to know what size launch you’re working with.
  • Making sure your products meet the market.