Join Holly Watson and Gaston Tourn for a vibrant conversation about the nature of marketing and the role it should be playing in your GTM strategy. Gaston invites you to throw out everything you think you know about traditional marketing and take a fresh approach to authenticity, narrative and customer relationships.
Gaston has a wealth of experience in marketing and is always looking for his next challenge. Since the time of recording, he’s moved on from AppearHere and is now CMO at Curio, a platform that delivers tailored audio content for busy professionals looking to take a break from screen time.
We’ve got so many insights in store for you, but here’re the highlights:
- How the pandemic made us rethink marketing.
- The importance of knowing your brand values.
- Common misunderstandings about the role of marketing in Go-to-Market.
- What happens at the intersection of product and marketing?
- What you should read to become a better storyteller.