Are you ready to master the art of storytelling? Our guest this week is Elliott Rayner, CMO of Arion and host of our bestselling course Storytelling Certified. Elliott has over ten years of experience in marketing and brand narrative, working for Adidas and Asics before he landed his current position at Arion.
In this week's episode, Elliott shares his secrets to successful storytelling for Go-to-Market, and how you can use brand narrative to develop your product and grow your customer base.
We’ll be covering:
- The role C-suite plays in Go-to-Market strategy.
- How storytelling can improve your Go-to-Market strategy.
- Elliott’s process for building a brand story.
- How to measure your storytelling success.