Are you tired of missing out on potential sales and not knowing why?

If so, you're in luck. Nick Siddoway, President and CRO of Primary Intelligence, is here to share his top secrets to improving sales with win-loss analysis.

Get ready to dive deep into the world of sales with a win-lose specialist who’s helped over 3,000 leaders uncover the key to improving their sales. Nick and Holly discuss bringing together multiple stakeholders to build a successful win-loss program, providing practical strategies that you can implement in your own organization.

By the end of this episode, you'll have a clear understanding of what win-loss analysis is, how to do it, and why it's crucial for your business.

This week’s podcast is brought to you in partnership with Primary Intelligence, the win-loss specialists. Be sure to check out their platform. 👇

Primary Intelligence - Win Loss Analysis & Customer Experience Analysis
Fully Automated Win-Loss Analysis Take the guesswork out of winning. Uncover your unique path to winning more deals through win-loss analysis powered by

Episode highlights:

  • Why should you be using a win-loss program?
  • How to make a start with win-loss analysis.
  • How to develop relationships with your stakeholders.
  • Who’s responsible for win-loss analysis in a Go-to-Market strategy?
  • Why you can’t just rely on data from sales reps.

Tune in now 📻

‎GTM-FM on Apple Podcasts
‎Business · 2023

Welcome to the official Go-to-Market Academy podcast.Join us as we get up close and personal with guests from across the C-suite and business leaders to uncover their secrets for Go-to-Market success.