Your career accelerator, team playbook, and industry snapshot in one.

Get a behind-the-scenes view into what your peers are prioritizing, struggling with, and celebrating – all backed by data and direct quotes from real product marketers.

What’s inside?

We surveyed and spoke with hundreds of product marketers to uncover the shifts, struggles, and stand-out wins shaping the discipline in 2025.

This year’s report includes:

📊 Exclusive benchmarks on team sizes, budgets, and KPIs

🔁 A year-over-year look at how PMM priorities have evolved

📣 Insights into how PMMs are sharpening positioning, messaging, and launches

🧩 Where product marketers sit in the org – and who they actually work with daily

🔮 Predictions for what’s next (and how to stay ahead)

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Highlights you won’t want to miss:

  • “Product-first” mindsets are on the rise – 41% of companies now lead with product, up from 31% in 2024.
  • 44.3% of PMM teams are still just 1-2 people, proving small teams can drive big outcomes.
  • PMMs continue to be the org's glue: 88.8% work closely with product, and 81% with marketing.
  • Generating revenue is becoming a more common KPI, now tracking at 53.2%.
  • Budgets remain modest, but 30.7% reported increased investment in PMM this year.

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No fluff. No filler. Just the most comprehensive look at the state of product marketing in 2025.

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Why this report matters in 2025

The role of CS is bigger than ever, but also more misunderstood.
You’re being asked to retain, expand, consult, strategize, automate… and often, explain your own job. This report shows how your peers are balancing it all – and where support is still missing.

CS is now a career, not a stepping stone.
The path is real: CSM → Senior → Director → VP. But progression requires more than great instincts. It takes visibility, benchmarks, and clarity on what good looks like.

You need data, not guesswork.
With input from hundreds of global CS professionals, this report provides shared language, proven structures, and honest insight to help you navigate growth, whether you’re solo, scaling, or leading at the exec level.

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