Turn pricing into a strategic product lever for growth.
Pricing isn't a set-it-and-forget-it game - especially in the AI era.
The playbook’s changed — usage-based models, reverse trials, AI-driven value delivery. Customers expect more, and pricing has to match.
Whether you’re scaling self-serve or driving enterprise motion, monetization strategy is core to GTM alignment.
In this live session, we’ll explore real data, courtesy of Stripe, from over 300,000 high-growth companies, revealing the latest monetisation trends and how the best in the business are experimenting with pricing to stay agile, scale smarter, and align across teams.
Insights you'll walk away with:
- How top performers adapt pricing as they scale
- Ideas to better balance user experience and monetization
- Benchmarks and frameworks to help you test, iterate, and own pricing strategy
- Unifying product, growth, and finance teams around monetisation strategies
Pain points we’re addressing:
- Lack of pricing ownership despite being closest to the user and product value.
- Struggling to balance user experience with monetization goals.
- Limited frameworks or benchmarks to test and iterate on pricing
Meet the experts
Julius Danek - Head of Product DACH & CEE at Stripe
Julius worked across tech companies in Germany and the U.S. Most recently he built & sold a SaaS company where he was a Stripe Billing user himself.
Helen Lee - Product Marketing Manager, Revenue at Stripe
Helen Lee is a Product Marketing Manager at Stripe, where she works on usage-based billing and helps fast-growing businesses scale with the right tools for pricing and monetisation. Previously, she has led go-to-market strategies and communications across several leading tech companies in the U.S.
