Messaging strategy

Product messaging frameworks, AKA message maps, come in all shapes and sizes. When you’re selecting your framework, ask yourself, “who is the intended audience” as this’ll determine whether you need something plain or fancy, poetic or technical....

An important question that is consistently asked within the product marketing community is, how can we improve the user experience for our target audience? In this article, we will touch on a few key points surrounding the role that messaging has on user onboarding....