The State of Go-to-Market survey 2023

Go-to-market strategy

Whatever your contribution to Go-to-Market, we want to hear from you!

With this year’s State of Go-to-Market survey, we’re doing things differently. There’s no one team that makes up a GTM strategy, which means a comprehensive Go-to-Market report can’t focus on just one team either.

With this report we're focusing the spotlight on you, the people who make Go-to-Market happen, to ensure your peers understand your responsibilities and challenges in the GTM process. Because when you're all speaking the same language you'll be able to Go-to-Market better, together.

Join us in lifting the lid on the future of Go-to-Market strategies.

Why should you take the survey?

With your insights, we’ll deliver a report that enables you to:

  • Identify how GTM leaders are getting their best results.
  • Find the best tools for your Go-to-Market strategy.
  • Understand the shape of the competitive GTM landscape, so you can position yourself to win.

Don’t miss this opportunity to be part of the future of Go-to-Market, take the survey now!

This report will take a holistic approach to Go-to-Market, getting into the nitty gritty of the process from end-to-end.

And if that wasn't exciting enough, we'll be partnering with Ignition, the first platform designed specifically to automate the Go-to-Market process. So rest assured, this report is in the hands of people who live, breathe and love Go-to-Market.

Together, we’ll be answering questions like:

  • How is the ownership of Go-to-Market strategy changing?
  • How are stakeholder relationships affecting the GTM process?
  • What size budget do the most effective GTM launches have?

Be a part of shaping the industry standard for Go-to-Market by sharing your processes with us.