Your board is probably asking you to headcount your way to next year's number.

More AEs, more pipeline, more revenue. It's the playbook that's worked for decades.

But what if the math is broken?

Mark Roberge scaled HubSpot from $0 to $100M and wrote the book on revenue science. Now he's saying the go-to-market model needs to change, and fast.

When AI pushes a rep's selling time from 25% to 75% of their week, your entire GTM motion shifts. How you generate pipeline, how you segment markets, how marketing and sales hand off, how you measure efficiency - none of it works the same way.

Join us and Von in this fireside chat, where Sahil Aggarwal, CEO & co-founder at Von, sits down with Mark Roberge the founding CRO at HubSpot to dig into the questions GTM leaders are genuinely wrestling with right now.

The first 50 attendees receive a free copy of Mark's new book, The Science of Scaling.

Why attend?

AI isn't just a productivity tool for your reps. It's reshaping how companies go to market entirely - what channels work, how pipeline gets built, where CAC goes, and whether your current GTM motion scales or breaks under pressure. This session cuts through the noise with real answers from someone who's seen the data from both sides: the boardroom and the cap table.

  • Why scaling headcount might actually destroy your CAC efficiency
  • How your pipeline model needs to change when reps can handle 3x the volume
  • What a GTM motion looks like when it's built around AI from the ground up
  • How to get sales, marketing, and ops aligned on a model the board will actually buy into

You'll walk away with…

A new way to make the headcount argument
When AI can triple rep productivity, "hire 10 more AEs" is a hard sell - or it should be. Mark and Sahil break down how to reframe the capacity conversation with your board and what metrics you need to back it up.

A clearer picture of what the new GTM motion actually looks like
Segmentation, pipeline coverage, channel mix, handoff points between marketing and sales - all of it is shifting. You'll hear a concrete breakdown of what GTM looks like when a rep can produce $3M instead of $1M, and what that means for how you architect the full revenue motion.

The positioning to lead your company's AI-driven GTM transformation
The GTM leaders who win the next few years won't be the ones who adopted AI the fastest. They'll be the ones who redesigned their motion around it. You'll leave knowing exactly what that redesign looks like and how to own it.

Meet the experts

Mark Roberge, Founding CRO at HubSpot
Mark Roberge built HubSpot's go-to-market motion from the ground up, scaling revenue from $0 to $100M and creating one of the most widely used GTM frameworks in SaaS. He now teaches at Harvard Business School and invests in the next generation of revenue-focused startups at Stage 2 Capital. His new book, The Science of Scaling, pulls together everything he's learned along the way.

Sahil Aggarwal, CEO & Co-Founder, Von
Sahil is the CEO of Von, a company built to help revenue teams operate with more precision and less noise. As a practitioner turned founder, he brings a ground-level perspective on what AI adoption actually looks like inside a GTM org and what it takes to move from theory to execution.