Members-only Members-only articles Product marketing’s influence on the product roadmap The product roadmap is so important, it helps a business say what they’re going to deliver and why it matters. But product marketing too often is left out of the roadmap process....
Members-only Go-to-market strategy What makes a successful product launch? A product launch feels like a huge undertaking, but without enough planning, customer and market research and overall preparation, it's impossible to expect anything to happen....
Members-only Go-to-market strategy The influence of PM/PMM relationships in Go-to-Market strategy The relationship between product managers (PMs) and product marketers (PMMs) is both a running joke and point of contention within a lot of organizations....
