GTM Alliance

Nominations came in fast and selecting our winners wasn’t easy. So, without further ado, let's showcase those superstars and inspiring organizations that are setting themselves apart and going above and beyond in go-to-market....

Make a mark with your next round of messaging and discover how we can help your team in this complete guide....

I'm Sridhar Ramanathan, COO and co-founder of Aventi Group. We're a product marketing agency, and all of our clients are big tech firms. Today, I’ll share some common slip ups that I see among a lot of tech companies as they take their products to market, focusing on five key areas....

The GTM Awards 2022 are almost upon us! This August 30th edition of our celebration of GTM innovation will be taking place, and we need your nominations to make it a one to remember....

The GTM Awards 2022 are almost upon us! This August 30th edition of our celebration of GTM innovation will be taking place, and we need your nominations to make it a one to remember....

Trust is a central part of our Go-to-Market process. Building strong brands and products revolves around it. Without our customers' trust, our brands will fail. It’s down to us to be the trust engineers of the Go-to-Market process....

Everything you need to truly embody the voice of the customer....

The GTM Awards 2022 are almost upon us! This August 30th edition of our celebration of GTM innovation will be taking place, and we need your nominations to make it a one to remember....

Georgia Diaconsescu, PMM at What3Words shares an actionable nine-step plan & learnings around enriching Personas with Jobs-To-Be-Done....

Crush your next competitive intelligence project....

Kevin Bailey has deep domain expertise in cybersecurity. He's worked at companies like Symantec, BAE systems, and IDC Research. Throughout all of these roles, he’s specialized in Go-to-Market strategies. He now runs Synergy Six Degrees, which is a consulting firm in Go-to-Market strategy....

We moved to a world of virtual & hybrid sales training. Top sales enablement practitioners share their training & coaching strategies for remote employees...

Repeat business is where you’ll make the real money. It doesn’t matter if you’re a B2B consultancy with a handful of major clients or a FMCG brand with millions- if you can’t get people coming back for more then you won’t be around for long....

Personas are fictional characters you create based on research, and they represent segments of your market. When a company devotes consummate time and effort to fine-tuning its personas, it can bring a whole host of benefits to the table....

Susan “Spark” Park has an incredibly diverse career background. She’s worked in the navy, in sales, and in product. She then decided to conquer product marketing....