GTM Alliance
Log in Membership
x close
Nothing to display...
or view by:
COMPETITIVE INTELLIGENCE CUSTOMER SUCCESS GO-TO-MARKET STRATEGY PRICING STRATEGY PRODUCT LAUNCH PRODUCT-MARKET FIT PRODUCT MARKETING PRODUCT POSITIONING SALES ENABLEMENT
29 May 2023 12 min read

Enriching personas with jobs-to-be-done

Members-only articles
GTM Alliance

GTM Alliance

Read More

GTM Alliance icon

Become a member to see the rest

Some of our content is only available to GTM members. Join the tribe to unlock this article and much more.

Subscribe now

Already a member? Awsome Sign in

GTM Alliance icon

Get product marketing certified.

PMMC™ unleashes product marketers’ potential. Lauded by leading lights like Facebook and HubSpot, it offers expert insights, priceless tuition, and awesome resources. No topic missed. No page unturned.

Get certified

Written by:

GTM Alliance

GTM Alliance

Read More

Get industry insights


More in Members-only articles

  • Five actionable strategies for collaborating more effectively with sales teams

    8 Sep 2023 – 10 min read

  • Stop the exodus! Identify your at-risk customers to prevent churn

    4 Sep 2023 – 12 min read

  • Shortening salespeople's time-to-confidence

    23 Aug 2023 – 7 min read

See all 82 posts →
GTM Alliance icon GTM Alliance
—
Enriching personas with jobs-to-be-done
Our mission is to help organizations and leaders drive company-wide alignment and unity around go-to-market strategy.
ABOUT
  • Contribute
  • Media Guide
  • Mission
  • Contact
  • Privacy Policy
  • Terms of Service
RESOURCES
  • Articles
  • Newsletter
ACADEMY
  • All courses
Learn
COMPETITIVE INTELLIGENCE CUSTOMER SUCCESS GO-TO-MARKET STRATEGY PRICING STRATEGY PRODUCT LAUNCH PRODUCT-MARKET FIT PRODUCT MARKETING PRODUCT POSITIONING SALES ENABLEMENT