In B2B software, buyer behavior, preferences and expectations are changing. More and more, buyers want solutions customized for their business. They want to invest in companies that understand their unique needs, leading to a 9x increase of verticalized solutions in the B2B SaaS space.
These changes mean companies must re-examine their go-to-markets and learn how to innovate, market, and sell differently. In this session, Product Marketing, User Experience, and Revenue enablement leaders will detail how to start the journey of shifting a go-to-market strategy, key considerations and lessons, and what to expect through the transformation.
Pivoting your Go-to-Market strategy
📆 When? November 9
⏰ What time? 4pm GMT
About the speakers
🎤 Alysia Eve - Director of Product Marketing and Product Management, ShareFile
🎤 Greg Meade - Director: Enablement, ShareFile
🎤 Ivan Ereiz - Director: User Experience Design, ShareFile