GTMnow is your chance to stream exclusive talks and presentations, hosted by GTM experts and industry leaders.

It's a unique opportunity to watch the most sought-after GTM content. Each stream delves deep into a key GTM topic, industry trend, or case study. Simply sign up to watch any of our upcoming live sessions. 

🎥 Access exclusive talks and presentations
✅ Develop your understanding of key topics and trends
🗣 Hear from experienced SaaS leaders
👨‍💻 Enjoy regular in-depth sessions

Take a look at what we've got coming up 👇

  • Fireside chat: Ditching vanity metrics, embracing revenue generation - a paradigm shift in ABM with Philippe (Phil) Ruttens & Samantha Richey
  • Ideal customers, ideal messaging: Uncovering your true north with Sandeep John
  • Maximize renewals with Omnichannel GTM

Fireside chat: Ditching vanity metrics, embracing revenue generation - a paradigm shift in ABM

May 15, 2024
5:00 pm BST | 12:00 pm EDT

Join us as we delve into the paradigm shift that ABM is bringing about, transforming the way organizations approach lead generation, sales efforts, and team empowerment.

👉 You'll gain valuable insights into how ABM:

✨ Replaces generic lead generation with a targeted approach, ensuring your team engages with the most promising prospects.
✨ Streamlines sales efforts by eliminating unproductive leads, saving time and resources.
✨ Empowers sales teams with tailored training and skill development, boosting their performance and success rates.Whether you're a marketing or sales leader, a revenue operations manager, or simply interested in harnessing the power of ABM for revenue growth, this fireside chat is an invaluable opportunity to learn from industry experts and elevate your revenue strategy to new heights.

Meet the speakers:

Samantha Richey, VP of Marketing at Squire

Samantha is a creative marketing and communications professional with a results-driven approach to strategic planning and operations. She's an expert in both quantitative and qualitative analytics, specialized in translating raw data into actionable insights.

She has a proven track record of generating results and increasing marketing efficiency, effectiveness and ROI through process optimization, infrastructure development and alignment to business objectives.

Philippe Ruttens, Chief Marketing Officer at TYK

Philippe Ruttens has 30 years of global & EMEA B2B marketing experience in various marketing and communications roles. Philippe is currently the Chief Marketing Officer (CMO) on contract at Tyk, the leading API Management Platform, Tooling & Gateway. Prior to Tyk, Phil held revenue, ABM and demand creation/capture marketing positions at cleverbridge, Mollie, World Courier, Accenture, EY, MasterCard/Mondex and Iron Mountain.

As B2B Revenue Marketing & RevOps specialist, Phil helps now Tech/SaaS companies from 50 to 5000 employees transform their marketing team, operations & performance, growing their ROI, CAC Payback and ARR. His expertise in demand generation, digital marketing, marketing operations and channels combined with Board experience and team transformation help him combine strategic vision, roadmap planning and practical & measurable execution with a growth- and hacking-focused mindset.

Ideal customers, ideal messaging: Uncovering your true north

May 29, 2024
5:00 pm BST | 12:00 pm EDT

Do you really know exactly who your best-fit potential buyers are? Many businesses lack clarity on their ideal customers, relying on guesswork messaging that often misses the mark. In this session, we’ll discuss how to identify and profile your “true north” customers through rigorous ideal customer profile (ICP) exercises.

Meet the speaker:

Sandeep John, Director, Marketing at PrismForce

Sandeep is an accomplished global marketing leader with 15+ years driving growth for leading SaaS brands. As Marketing Director at Prismforce, he leverages his expertise building high-impact marketing functions to tightly align sales and marketing.

With a record accelerating expansion for brands like Freshworks and DataTracks, Sandeep excels at scaling marketing impact through customer-focused growth programs. He sits on the Customer Advisory Board for the Revenue Marketing Alliance and was recently named a Top Revenue Marketer for 2023 by Demandbase

Maximize renewals with omnichannel GTM

June 12, 2024
5:00 pm BST | 12:00 pm EDT

There are so many ways to build a renewals motion in pure SaaS companies, but it can be harder if you are just starting out or if you have different types of products in your organization.

This session will walk you through the building blocks of people, playbook, and processes to capture value across segments, and how to break down a renewals transformation into achievable pieces.

Meet the speaker:

Vasudha Gambhir, VP of Customer Success & Renewals at Cisco

Vasudha Gambhir is Vice President, Customer Success & Renewals Transformation at Cisco. Vas is part of Cisco’s Transformation Center - a cross functional team accelerating the company's shifts towards a more subscription-based, recurring revenue model.

Previously Vas was the global leader of Cisco's Security Customer Success team, driving outcomes across the portfolio and integrating the team from hyper-specialists to security specialists. She has held a variety of other roles across Customer Experience: data and analytics, and strategy and platforms. Prior to Cisco, Vas spent time at Salesforce and at KPMG.