6 ways AI is saving our enablement team hundreds of hours

Time is the currency we're all trying to save in sales enablement. And if you're like me, you've probably spent countless hours building content, creating training materials, and trying to figure out how to make your sales teams more effective.

The good news? AI tools are changing the game, and I want to share exactly how we're using them at Deel to save hundreds of hours while actually improving our training quality.

I'm Don, Senior Director of Global Sales Enablement at Deel. We're a global HR payroll compliance platform operating in about 150 countries. Before this, I led enablement teams at MongoDB and LinkedIn. So yeah, I've been around the block a few times (or as I like to joke, I got fired a lot).

Let me walk you through six specific ways we're leveraging AI in our sales enablement strategy. Some of these might seem basic if you're already deep into AI, but I promise there are nuggets here for everyone, whether you're a one-person show or running a global team.

Content creation: The foundation of AI-powered enablement

Let's start with the basics. Content creation used to eat up most of our time. Now? We've cut that time by more than half using a simple three-step process.

Here's exactly how we do it. First, we take our existing knowledge base articles and save them as PDFs. Then we feed those PDFs into ChatGPT or Gemini with specific instructions about what kind of training content we need. The AI analyzes the material and creates a structured outline for a presentation.

Once we have that script, we use Beautiful.ai to turn it into actual slides. The whole process takes maybe 30 minutes for what used to be a three-hour job.

Now, I need to be real with you here. The output isn't perfect. You've probably seen those terrible AI-generated training decks where subject matter experts just dump something into ChatGPT and call it done.

The ones that tell you about DISC profiles when you really need objection handling techniques? Yeah, those drive me crazy, too.

The key is treating AI as your assistant, not your replacement. You still need to review, edit, and add your expertise. But starting with AI-generated content means you're editing rather than creating from scratch. That's a game-changer for productivity.

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Virtual avatars: Solving the language barrier

This one's particularly powerful for global teams. We use Synthesia to create training videos with virtual avatars. And before you roll your eyes, hear me out on why this actually works.

The main benefit isn't that these avatars look amazing (though they're getting better). It's that we can instantly translate our training into 15 different languages. None of us on the enablement team speaks Mandarin, Cantonese, French, German, or Spanish fluently. But our AI avatars do.

Here's the process: We take the script we created with ChatGPT, import it into Synthesia, and boom: we have a training video. Need it in French for your APAC team? Click a button. Want it in Spanish for Latin America? Done.

I know what you're thinking. There's something weird about virtual avatars, right? Sales reps aren't stupid. They know it's not a real person, and it can feel like you're trying to trick them.

We've found the key is being upfront about it. We tell our teams, "Hey, we're using AI avatars so everyone can learn in their first language." When you position it as a benefit rather than trying to pass it off as real, people appreciate it.

One caveat: I wouldn't create hour-long e-learning courses with avatars. They work best for short, focused training snippets. Think five-minute explainers, not full onboarding sessions.