The Partner-Led Growth Playbook

Sales people are crucial for Go-to-Market success. You can put hours upon hours into nailing your product’s positioning and messaging, but the reality is all that hard work can be undone in a matter of minutes if it’s not understood and acted on by your sales teams....

One of the biggest challenges facing companies today is standing out from the competition. Often, businesses forget they’re selling to actual humans when they look at marketing purely from a B2B lens. In this article, we'll discuss one of the latest marketing approaches: B2H....

Metrics and KPIs give you the power to take control, track, and measure your product launch. In this article, we’ll be breaking down the metrics you need to measure for product launch success and how to measure them....

Thinking of a robust SaaS product development strategy that can give you an edge? It’s time to prioritize customer feedback. In this blog, we will guide you on how to leverage the power of customer feedback for developing SaaS products....

Join Imrose Kumar from GE Aerospace for a compelling dive into the role of customer experience in GTM strategy. Discover a practical three-step CX framework to enchant users and foster loyalty....

In today's competitive market, the success of a product launch hinges on a blend of collaboration and impactful positioning.  This article provides insights into two key aspects: establishing transparent roles and responsibilities and fostering cross-team collaboration....

In our efforts to create the most comprehensive research-led reports year-round, we’re introducing our first-ever master survey.  Combining all the essential questions from previous reports, this survey focuses on industry-pressing topics to help us produce several reports led by your knowledge....

However you choose to approach win/loss analysis, the most measurable return on investment comes from achieving more wins and increasing your revenue. Let's dive into some best practices for your win/loss strategy....

Fragmented teams, metrics, and narratives kill GTM impact. Learn how to align messaging frameworks, recalibrate attribution models to reflect “dark funnel” influence, and connect work back to the why. This is your blueprint for unifying siloed GTM teams into a growth-driving juggernaut....

If you hope to sell your product, you need to intimately understand your target customer and market. That’s where personas come in. In this article, we’ll explore why personas matter for GTM and how to leverage them for success....

Succeeding in global markets takes much more than just placing your products or services in the market. You must align your business by gaining customers' trust and building loyalty. How do you achieve this? The right localization strategy. Let's explore what this means....

Email marketing is a powerful tool for growing your business, generating an impressive $36 for every dollar spent. Success, however, hinges on tracking and analyzing key metrics, which is where OKRs come in. In this article, we'll explore the ins and outs of email marketing OKRs....

Product launches are the ultimate test for product marketers. However - often overlooked - a product relaunch for a failed product could help your business build customer trust and reignite GTM success. Read on to learn how to successfully pull off a product relaunch....

With so many shiny new marketing channels available to us – from TikTok to chatbots – it’s easy to overlook the power of a well-crafted email. But, the data shows that email boasts one of the highest conversion rates across platforms....

Launching a new product can feel a little daunting. How can you ensure you get your product offering to the right customers at the right time? That’s where a solid GTM strategy comes in. Follow this step-by-step framework for continued GTM success!...