Cecilia Toro

In the lead up to our #GTM24 LA event, we met with one of the speakers, Kasey Stinson, whose event topic focuses on the importance of having a sound product position and message in place.  Read on to discover why she thinks your product story could help bring teams together....

Understanding the value of your customer lifecycle is crucial to getting your go-to-market strategy right.  As with most things inherent to GTM, your customers’ journeys will look different case by case. Read on to learn about customer activation, best practices, and mistakes to avoid....

In January, GTMA hosted its first online event of the year. With topics ranging from team leaders' challenges to generative AI in GTM, this event was full of industry-relevant topics.  One of the event speakers - Sandeep John - shares what he enjoyed most about the event....

A recurring theme in Go-to-Market is the concept of working closely with diverse teams. A collaborative effort from your central teams (marketing, product, sales, etc.) means you’ve got a unique perspective on and view of every stage of your GTM. But who exactly do you need on your GTM team?...

Anne Hunter, Senior Vice President at Ipsos, shares her perspectives on the evolving landscape of GTM. She also offers advice on achieving alignment in GTM strategies, underscoring the importance of a unified approach among team members, and much more. Read on!...

Any product launch depends on whether your teams can come together and establish where there’s space to improve.  The best way to gauge if your teams are on track? Looking at the right metrics. In this article, we go through some of GTM's essential metrics and why they matter when making decisions....

All products are unique, and no GTM strategy is the same. In this article, we share some tips and tricks to see you through every stage of your Go-to-Market strategy....

Ever wondered what a Go-to-Market manager does? We get into the details of what exactly this role entails and why this expert knowledge is essential for achieving team-wide goals....