Here at the Go-to-Market Alliance we know there's loads of GTM pros that need to be recognized for what they do.

That's why we've launched the first ever GTM Awards in 2023.

Whether you want to nominate your terrific team, an incredible individual or your superb self we have a category to celebrate every achievement. 🥇

So roll up, roll up because it's time to get your nominations in!

🚨Please note that nominations closed on August 4, 2023.

Wanna nominate your kick-ass team? Go ahead! Wanna pat yourself on the back? Knock yourself out! We’ve got a whole bunch of exciting categories to choose from:

  • Team of the Year 2023
  • Leader of the Year 2023
  • Product-Led Company of the Year
  • Sales-Led Company of the Year
  • Content-Led Company of the Year
  • Community-Led Company of the Year
  • Ecosystem-led Company of the Year

Key dates for your diary

💌 Submission deadline: August 4th, 2023

🏆 Winners announced: August 30, 2023

2023 Awards Categories

Let's take a look at each of the awards up for grabs...

💡 Team of the Year 2023

We're celebrating the powerhouse that leaves competitors in the dust, this prestigious award honors the go-to-market team that has demonstrated exceptional collaboration, innovation, and execution.

From strategic planning to flawless implementation, this team has shown unrivaled prowess in achieving remarkable market penetration and driving business growth. Their collective expertise and unwavering commitment make them the driving force behind the year's most remarkable go-to-market success stories.

💡 Leader of the Year 2023

Recognizing the visionary trailblazer who has charted a path to unparalleled success, this esteemed award celebrates the exceptional leadership that drives go-to-market excellence.

This remarkable leader has demonstrated unwavering strategic acumen, inspiring their team to reach new heights and delivering transformative results. With their innovative thinking, decisive action, and ability to navigate complex market landscapes, they have propelled their org to the forefront of the industry, leaving an indelible mark on the go-to-market landscape!

💡 Product-Led GTM Company of the Year

Celebrating the pioneer of product-driven success, this prestigious award recognizes the company that has masterfully harnessed the power of its products to drive unparalleled go-to-market achievements.

This industry leader has seamlessly integrated their innovative products with strategic marketing and sales approaches, captivating customers and revolutionizing their respective markets. With a customer-centric mindset, cutting-edge technology, and a relentless drive for excellence, this company have set a new benchmark for product-led go-to-market strategies, inspiring others with their remarkable achievements.

💡 Sales-Led GTM Company of the Year

Honoring the sales powerhouse that has conquered markets with unwavering determination, this coveted award recognizes the top company that has exemplified outstanding sales-led go-to-market strategies. This industry titan has demonstrated exceptional sales execution, market penetration, and revenue growth, setting the gold standard for sales-driven success.

With its charismatic sales leadership, customer-centric approach, and relentless pursuit of results, this company has solidified their positions as trailblazers in the competitive landscape, showcasing the art of mastering the sales-led go-to-market game.

💡 Content-Led GTM Company of the Year

We're aiming to recognize the storytelling trailblazer who has captured audiences with their compelling narratives, this award celebrates the top company that has excelled in content-led go-to-market strategies. This industry innovator has mastered the art of crafting captivating content that resonates with their target audience, establishing themselves as thought leaders and trusted advisors.

Through their strategic content creation, distribution, and engagement, this company have effectively driven brand awareness, customer loyalty, and business growth, redefining the boundaries of content-led go-to-market excellence.

💡 Community-Led GTM Company of the Year

We wanted to champion the community architect who has forged thriving ecosystems with this award. Showcasing the top company that has harnessed the power of community to drive exceptional go-to-market success. This visionary organization has fostered engaged and passionate communities around their products and services, cultivating a sense of belonging, advocacy, and collaboration.

By nurturing strong relationships, empowering its community members, and leveraging the collective knowledge and support, this company has propelled their go-to-market strategies to unprecedented heights, demonstrating the transformative impact of community-led approaches.

💡 Ecosystem-led GTM Company of the Year

This award's all about recognizing the masters of collaboration and partnership. We’re after the top company that has demonstrated exemplary ecosystem-led go-to-market strategies.

These trailblazers have built robust and interconnected ecosystems around their products and services, leveraging strategic alliances, integrations, and partnerships to create unparalleled value for customers.

By fostering mutually beneficial relationships, driving innovation through collaboration, and unlocking new avenues of growth, this company have redefined the possibilities of ecosystem-led go-to-market success, setting the stage for a new era of interconnected business ecosystems.

Our judging criteria

Here's what we’re looking for in our winners:

  • Superstars who are changing the game in GTM;
  • Solid bottom-line business impact that can be demonstrated - be it revenue, deals closed, lead-generation, stronger processes, or setting other teams up for success;
  • Anecdotal support from at least one other member of your/the nominee’s company; plus
  • Anything else you think helps you/your nominee stand out in the crowd.

Happy nominating!