Looking to optimize your launch process? You won't want to miss this.
Welcome to Go-to-Market Radio. This week Holly Watson catches up with Allison Millone, Senior Industry Product Marketing Manager at Amazon Web Services.
Formally Director of Product Marketing with Epsilon, Allison is a veritable GTM giant.
As a specialist in growth, loyalty and scalability, Allison has worked at both start ups and enterprises - including Walmart - and has a healthy dissatisfaction for the status quo.
Dive into the episode here👇
This week we're talking about:
- Defining launch vs release within and across your teams.
- Getting partnership and stakeholder alignment.
- How to know what size launch you’re working with.
- Making sure your products meet the market.