What is bias in a Go-to-Market strategy? How does it affect your results, and what can you do to stop it? Here to answer all your questions, and more, is Jarod Greene, Vice President of Product and Customer Marketing at Highspot.
With over a decade’s experience as a VP of product marketing, Jarod’s led more than his fair share of Go-to-Market strategies, and dealt with plenty of GTM bias. Now, he’s here to share that experience with you.
- Common biases to look out for in Go-to-Market.
- The most likely sources of bias.
- Why does bias manifest in Go-to-Market teams?
- What steps can you take to eliminate bias?
Be sure to tune in wherever you get your podcasts.👇