Members-only Go-to-market strategy The role of use cases in Go-to-Market The route a customer takes and their reasons for using a product will differ, depending on individual circumstances, i.e. depending on each use case. But what exactly is a use case, and when are they used by GTM teams?...
Members-only Go-to-market strategy How can C-suite impact Go-to-Market strategy? The C-suite might not be involved in the day-to-day of Go-to-Market strategy, but you have a more significant influence than you might realize....
Members-only Go-to-market strategy Go-to-Market best practice and strategy: tales from the greats During our fantastic Product Marketing Summit, Donna Quinlin, Product Marketing Manager at Box, led a panel discussion all about Go-to-Market strategies and best practices with three industry experts....
Members-only Go-to-market strategy How to lead a collaborative Go-to-Market strategy Bringing a new product or feature to market requires careful planning and a whole lot of cross-functional collaboration in order to be successful. And it’s often up to product marketing to facilitate the cross-functional collaboration needed for a successful product launch....
Members-only Go-to-market strategy Everything you need to know about Go-to-Market strategies Go-to-market strategy encompasses everything you need to take your product from an idea to a market hit. Let's get into the final details of GTM strategy and set you on your journey....
Members-only Go-to-market strategy How to tackle GTM: solo PMMs vs PMM teams The go-to-market process is often handled by an array of team members within an organization; for it to be done by solo PMMs is a large feat....
Members-only Go-to-market strategy Positioning - finding a place for your product Positioning is a core pillar of your GTM strategy, do it right and you’ll have a receptive audience, confident they’ve made the right decision despite a slew of other options. Do it wrong and you’ll be lucky if your product registers with consumers at all....
Members-only Customer success 10 ways to prevent high customer attrition rates Customer onboarding isn’t always plain sailing. Sometimes, it can be a white-knuckle roller coaster ride, strong enough to test the most patient of people....
Members-only Go-to-market strategy Top agile frameworks and methodologies Managing projects is an essential component of SDLC, yet to this day only 50% of companies are benefiting from agile frameworks and methodologies...
Members-only Go-to-market strategy The what, why, and how of storytelling There isn’t a one-size-fits-all, definitive answer as to why companies put a storytelling process in place; it’s not a black and white scenario - there’s a whole shade of grey....
Members-only Members-only articles Why you need a public product roadmap The next wave of great product companies will all have a public roadmap. It's a big, bold decision to make. And it understandably makes Product and Engineering teams a little nervous....
Members-only Go-to-market strategy What beta testing is, how it’s done - and why you need to pay attention A term originating within software development, beta testing plays a critical role in gaining feedback from users about a product and/or its respective features. Once this phase has been completed, the product in question is on the cusp of being launched amongst the target market....
Members-only Go-to-market strategy How to build a Go-to-Market strategy A go-to-market strategy is a way in which a company brings a product to market and generally speaking touches on three core components: your target audience, marketing plan, and sales strategy....
Members-only Go-to-market strategy How to connect GTM strategy & gain organizational alignment Jeff Hanrahan, Senior Director of Product Marketing at RealPage made this presentation at the Product Marketing Festival in June 2021. Watch presentations OnDemand now....
Members-only Go-to-market strategy Which teams contribute to a product marketer's GTM strategy? “Teamwork makes the dream work…” It’s an age-old expression that rings true in many professionals - particularly in product marketing....
