Members-only Case studies GTMA Case Study: An interview with Kasey Stinson In the lead up to our #GTM24 LA event, we met with one of the speakers, Kasey Stinson, whose event topic focuses on the importance of having a sound product position and message in place. Read on to discover why she thinks your product story could help bring teams together....
Members-only Case studies GTMA Event Case Study with Sandeep John In January, GTMA hosted its first online event of the year. With topics ranging from team leaders' challenges to generative AI in GTM, this event was full of industry-relevant topics. One of the event speakers - Sandeep John - shares what he enjoyed most about the event....
Members-only Case studies GTMA contributor case study: "GTM leadership is an impactful role where you get to be an optimistic champion of a better future." Anne Hunter, Senior Vice President at Ipsos, shares her perspectives on the evolving landscape of GTM. She also offers advice on achieving alignment in GTM strategies, underscoring the importance of a unified approach among team members, and much more. Read on!...
