Members-only articles

Join Chief Customer Officer Mike Sasaki as he makes the case for transforming customer success into a proactive, revenue-centric function. Get to grips with the strategies that will prevent your CS team from becoming obsolete....

Delve into the world of cloud marketplaces to discover how they can serve as a powerful revenue growth engine. Nvidia went from zero to tens of millions in cloud marketplace ARR. From differentiation strategies to navigating operational challenges, here are the lessons they learned along the way....

Struggling to sell your product positioning? Dave Prager, VP of Marketing at Stampli, is here to help. Explore techniques for aligning executives, leveraging persuasion techniques, and ensuring your positioning is championed by key decision-makers....

Join Imrose Kumar from GE Aerospace for a compelling dive into the role of customer experience in GTM strategy. Discover a practical three-step CX framework to enchant users and foster loyalty....

Fragmented teams, metrics, and narratives kill GTM impact. Learn how to align messaging frameworks, recalibrate attribution models to reflect “dark funnel” influence, and connect work back to the why. This is your blueprint for unifying siloed GTM teams into a growth-driving juggernaut....

Product launches are the ultimate test for product marketers. However - often overlooked - a product relaunch for a failed product could help your business build customer trust and reignite GTM success. Read on to learn how to successfully pull off a product relaunch....

Discover the how and why of when to change your GTM strategy, plus expert advice on the three steps to pivoting your Go-to-Market. Onwards!...

Hi, everyone! I'm Dana, part of the product marketing team at Workiva. Today, we'll be discussing five tips to take your messaging to the next level....

Georgia Diaconsescu, PMM at What3Words shares an actionable nine-step plan & learnings around enriching Personas with Jobs-To-Be-Done....

Crystal Nikosey explores the relationship between sales enablement and GTM teams, and how to break down communication silos....

This topic is something that's near and dear to my heart. I want to talk about pricing in the context of product marketing and the challenges that we face. We’ll explore how to address those challenges and improve our enterprises’ pricing strategies....

The product roadmap is the most important communication and planning tool that your product management counterparts own. The roadmap offers a high-level visual summary of the product vision and the direction your product will be taking over time....

Dan Jackson-Whiteside, Global Head of Demand Generation and Marketing Operations for Mind Gym, debunks some popular misconceptions about demand gen....

In this article, Stacey Kruczek covers topics like how to align your team goals with your company goals, how to align KPIs to the developer marketing funnel, and more....

In this exclusive article, Senior Product Marketers Shishir Agrawal and Abhishek Bathla tackle the delicate art of product-market fit: From how to define it, to recognizing its importance, and utilizing it to give your product a solid, value-based foundation....