Members-only Customer success How customer referrals can drive organizational growth Imagine a world where your customers become your most powerful salesforce, effortlessly driving exponential growth through the sheer power of their enthusiasm. This isn't some marketing fantasy – it's the reality of harnessing customer referrals, the ultimate growth engine for smart businesses....
Members-only Customer marketing How case studies can elevate your content-led GTM approach Case studies are one of the most powerful content tools in the GTM playbook. Buyers are looking for third-party validation, and what better than a peer who’s made a similar decision? In case studies, sellers have an external voice sharing what your solution provides and the value it delivers....
Members-only Customer marketing What is market segmentation? Knowing your audience is a must for marketing, but truly understanding how your product stands out requires a more nuanced approach. Market segmentation provides the data needed to cater to your target customers' specific needs, ensuring that your marketing efforts are both efficient and effective....
Members-only Customer marketing What is customer marketing? Customer marketing, often part of the broader marketing team, targets a company's current customers to boost retention, advocacy, and growth. Its core mission? Transform new customers into devoted fans by fostering strong relationships and encouraging active participation in business development....
Members-only Customer marketing From B2B to B2H: Building customer connection One of the biggest challenges facing companies today is standing out from the competition. Often, businesses forget they’re selling to actual humans when they look at marketing purely from a B2B lens. In this article, we'll discuss one of the latest marketing approaches: B2H....
Members-only Customer marketing The importance of building a creative culture as a CMO In this article, I’m going over the best insights from my interviews with CMOs and marketing leaders on creative cultures, along with some findings from my own research....
Members-only Members-only articles Top ten best practices for driving customer demand We’re very excited to share our top tips for building a powerful upsell engine that drives value for your customers and revenue for your business. If you're just getting started with building upsell programs and campaigns, our tips are laid out in our suggested order of operation....
Members-only Customer marketing How to increase your customer retention rate and boost loyalty Customer retention and customer loyalty are both critical to the success of your products and company dynamic. Discover which methods you can use to retain more customers and why it's so important....
