Members-only Customer success The 5 key ‘personas’ behind an award-winning Go-to-Market team As product marketers, we’re experts at crafting personas, but I want to flip the work we normally do on its head and dive into the personas of product marketers themselves....
Members-only Customer success Why it’s crucial to nail your customer marketing strategy A method hinging on customer segmentation, engagement methods, and customer advocacy programs, customer marketing strategies hone in on leveraging the experiences of existing customers, to improve both retention and growth....