Members-only Go-to-market strategy How to achieve better alignment between product marketing and sales Alignment isn’t going to be easy, and you won’t always get it right straight away, but the sooner you put measures in place to bring teams closer together, the sooner you’ll get there. And aligned teams are going to make for a much more successful business....
Members-only Go-to-market strategy What are customer needs? 5 steps to meet them Giving customers what they want and need is an essential part of product marketing. Check out our insights on how to identify and act upon customer needs....
Members-only Go-to-Market The Go-to-Market buyer persona template With the Go-to-Market Buyer Persona Template, we’re taking the stress out of this process and giving you a strong starting point for your GTM process. Save time developing buyer interview questions, brush up your existing processes or get inspiration for your own frameworks....
Members-only Product marketing How to create a value proposition A value proposition communicates how your product or service will benefit your customer. You need to outline why your product is essential for your target segment, how it will solve their pain points, and why your product is more desirable than others on the market....
Members-only Product marketing What is a persona in marketing? Personas are fictional characters you create based on research, and they represent segments of your market. When a company devotes consummate time and effort to fine-tuning its personas, it can bring a whole host of benefits to the table....
Members-only How to choose the best pricing strategy for your Go-to-Market launch It can be really easy to shy away from the numbers side of things, especially when budget normally feels like a limitation on your creativity. But your pricing strategy is a really important part of your Go-to-Market. Pay attention to it, and it can be a tool to propel your launch forwards....
Members-only Sales enablement When is a sales enablement training program needed? This article explores the question "how do you know if your company actually needs a sales enablement program?" to improve sales and growth....
Members-only Go-to-market strategy Marketing inside out: Put your team first Think marketing is all about your customers? According to Tim Parkin, marketing advisor to a portfolio of multimillion-dollar brands, you're thinking about it all wrong....
Members-only Go-to-market strategy Do you know how to use customer pain points to your advantage? Imagine the feeling of that inconvenient thing that’s been annoying you just a little bit every day. How much would you pay to get rid of it? The solution to that problem, that makes your days run smoother and your life easier, that’s what you want to be for your customers....
Members-only Go-to-market strategy How Spotify successfully took video ads to market Susan “Spark” Park has an incredibly diverse career background. She’s worked in the navy, in sales, and in product. She then decided to conquer product marketing....
Members-only Competitive intelligence Niche competitive advantage: everything you need to know Not every business has the resources to throw behind a global marketing campaign. Whether your business is large or small, resource-rich or on a budget, sometimes a niche competitive advantage is the best fit....
Members-only Customer marketing How to increase your customer retention rate and boost loyalty Customer retention and customer loyalty are both critical to the success of your products and company dynamic. Discover which methods you can use to retain more customers and why it's so important....
Members-only Product positioning What is a positioning strategy? A market positioning strategy is a set of actions and processes that are designed to improve the image and visibility of a brand, company, or product....
Members-only Sales enablement What is sales enablement? Sales enablement is booming - but what is it all about? In this article we dive into the definition of sales enablement, and what sales enablement is....
Members-only Go-to-market strategy What are the five steps in the consumer buying process? The decision-making process works in tandem with consumer behavior, but what is consumer behavior, and more importantly, why is it applicable to businesses, as well as the consumer?...
